5 best Pandemic Marketing Campaigns

Undoubtedly things have changed as the Covid-19 pandemic captured most of the world. Due to the pandemic, all the marketing sectors faced unimaginable problems as things have no longer the same. 

In the present time, the people have adopted a more solitary existence and depended on the hyper-connective capabilities of the digital world. 
 
You may know that the demands and buying habits of the consumers have also changed—this disconnected many consumers with their brands and companies. For fulfilling the need of society, companies have to step up to change their operational approach. It might seem not very easy; however, companies cannot sit back and hope for the best. 
 
With the changing environment of the world, the marketing sectors always need to think a step ahead and prepared to reassess their brand strategy. In today’s article, we will be discussing the 5 best pandemic market campaigns , which will help you to increase marketing efforts. Until then, stay tuned with us. 

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Guinness

 During this challenging time while the world is going through the COVID-19 pandemic, Guinness stepped up with a unique marketing campaign, ‘Saint Patrick’s Day Message’ campaign. The music tone in the video talks about the communal care and unity with the taste of the dark Irish dry stout. 

The brand not only promoted its product also demonstrated its value and connection with the consumers in a hard time like the pandemic. Furthermore, it engages a massive number of audience on its social media profiles, i.e. Facebook, Instagram & Twitter. 

This engagement makes the brand able to communicate with the consumers 24/7. 

Guinness’ marketing approach inspired in building a sense of community which is essential for any brand to grow at any time. The marketing sectors have to work on bringing their customers together through their touching memories with the brand. 

 BrewDog
 
BrewDog facilitated another example of a marketing campaign which inspires the marketing sectors and companies. James Watt founded the multinational brewery in 2007. After the COVID-19 storm continued, the brand provided information on how to create a Punk Sanitiser using its resources. 

This unique campaign attracted a lot of audiences as it was specialized under the World Health Organization (WHO). The company made large batches of sanitizer and provided it all for free when the supply for the sanitizer was too short. The founder of the brand stated:

“We are determined to do everything we can to try and help as many people as possible to stay safe. We have now made & donated almost 20,000 bottles of hand sanitizer to NHS hospitals & health care charities.” 

Also, the brand connects to its consumers through different social media sites. His campaign made the audience to think about a practical solution to a genuine problem. It touched a lot of peoples and inspired many marketing sectors to work on this approach. 
 
Fairmont Banff Springs Hotel
 
It’s obvious in this time of pandemic that no much people would visit the hotels. However, it doesn’t mean that the company should stop their business. 

There are always chances of marketing any product or service. Fairmont Banff Springs Hotel came up with an ideal marketing campaign entitled ‘The Art of Waiting’. 

In the two and half minute video, the brand showed its fun-loving side with dancing and singing. Although customers are not going to visit at present, it drove them to create a sense of nostalgia. The video gained positive response of the audience. The brand used social media as a powerful marketing medium in this challenging time of the pandemic. 
 
Nike
 
Due to the Covid-19 lockdown, all the people had to stay at home or apply the necessary process. The primary victims of coronavirus are they who have a low immune system. 

On this, the American multinational corporation, Nike provided its club training subscription for free to maintain the fitness of its consumers. 

It helped a lot to customers to get connects with the brand. Furthermore, the brand also messaged its customers to stay healthy and provided health and fitness training for a limited time. This campaign helped Nike to boost their brand authority. 

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Lego
 
The Lego Group also came up with an inspiring marketing campaign during the COVID-19 lockdown. All the families were initially supposed to stay at home. Therefore, Lego created an animated video which suggested the precautions to stay safe during the pandemic. The children became more inspired after watching the video. 

The video talked about the suggestion on what to do to stay safe and also offered genuine value with educational tips and resources on playing well at home. 

The brand made a huge sale during the pandemic as it provided a positive idea to live a safe life. Well, this helped many marketing brands to think out of the box to create a new marketing campaign during this COVID-19 pandemic. 

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