Marketing Plan of the Apple Inc.

Marketing Plan of the Apple Inc.- Apple is an American technology company founded on April 1, 1976, in Los Altos, California, United States. Steve Jobs, Steve Wozniak, Ronald Wayne, Mike Markkula were the founder of the company.

It is the world’s largest company with a revenue of $400.43 billion (early 2023). Furthermore, it is also occupied as a big market as a capitalization. It is the fourth-largest computer vendor and second-largest mobile manufacturing company globally.

From past years, the Inc. has given several products which are iPhone, Macbook, Ipad, Apple Watch, Air Tag, macOS, Macintosh, Apple TV and many more.

Apple Mission

1.1   Apple Inc. is one of the leaders in personal computers and personal software. We believe to bring the best user experience to customers by inventive software and hardware services.

Apple Vision

1.2. To make the best products and providing more meaningful user experiences by the positive aspects.

Apple marketing

 1.3. To maintain supply and provide excellent customer services

Marketing Strategy & Plan

Competitive advantages through core competencies

A core competency is defined skill and strength of a firm which makes it’s unique and gives competitive advantages over the competitors. Apple Inc. is financially very strong and spends lot of money in Research & Development to develop high technological products and compete with their competitors like Xiaomi, Samsung, Oppo, Meizu, and HTC.

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Situation Analysis of Apple Inc. (SWOT)


  • Most recognizable and valuable brand
  • Focus on Innovation
  • Customer Loyalty
  • Brand Recognition
  • High Profit Margins


  • High Selling Prices
  • Limited distribution globally
  • Limited products portfolio


  • Consistent in a growth of customer
  • Highly qualified Professional employees
  • Perfect Artificial Intelligence
  • Self Driven Software technology


  • Increasing in competition
  • Market Penetration
  • Common USB charger Law in European Union

Marketing Competitors of the Apple Inc.

Samsung - one of the Competitors of Apple
Samsung – one of the Competitors of Apple
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Every organization has to face their competitors. Either it is tech, Pharma, chemical, software, automobiles or any other organization. For Instance I pad faces its competition with Samsung tablet. I phone faces competition with Android phones. Mac book is facing tough competition with Dell and HP.

Here are the Marketing Competitors of Apple Inc.

  1. Samsung Electronics
  2. Dell
  3. Huawei
  4. Xiaomi
  5. Real Me
  6. Oppo
  7. Vivo
  8. HTC
  9. HP and others

Marketing Products & Objectives

Product: Apple offers premium products at the premium price and maintain huge market share with high profit margins.

Place: Apple products are found all around the world. It has expanded worldwide chain of Apple Stores.

Price: Every Apple products come with their premium price. Apple is a big name it comes with high quality as well as high price.

Promotion: Apple success is depends on excellent marketing and promotion strategies.

Market Segmentation

Market segmentation is a process of dividing target market into the smaller groups. Usually Apple Inc. using the market segmentation based on the demographics and lifestyle.

  • Age Group 18-55
  • Gender – Male/Female
  • Lifestyle – Modern and Young People.

Target Market

Apple Inc. is totally focused on users. The organization allows their users to decide how they use their products. The products attract every age group of people.

Target Market
Target Market

Teenagers use iPods to listen to music, explore social media and play games. In addition, Colleges students find I Pad and Mac Book attractive for their tasks and projects.

In the same way, I phone has been used by adults for phone calls, cameras, video recordings, documentation records and other purposes.

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