A backlink is a simple link from one site to another site. Or we can say incoming, inbound or one-way links. Search engines like Google, Yahoo, Bing use backlinks as a ranking signal. When one website is linked to other sites, which means the site becomes significant. High-Quality backlink always helps a site to rank in a SERP (Search Engine Result Page).
Backlinks play a prominent role in search engine algorithm, SEO, Content marketing, and overall growth of your site.
Different types of backlinks
Here are some backlinks which is most fruitful for SEO, Content Marketers and Digital marketers:
- Editorial backlinks
- Guest blogging backlinks
- Free-tool backlinks
- Backlinks from webinars
- Badge backlinks
- Comments backlinks
- Backlinks of business profiles
1 min read: 6 Best Ecommerce Platforms For Your Business
What makes a high-quality backlinks?
We already talk about backlinks and from where we collect backlinks. The most prominent things to consider are what makes a high quality backlinks.
If you are running a website then backlinks or link earning is extremely important for you. It is really fruitful to your sites. There are several sources and ways from where you can have top backlinks which includes:
- Write engaged content
- Create an Infographic
- Allign Social signals
- Write testimonials
- Do an original study
- Link external and reach out.
From a general point of view here are some characteristics which helps you to make first-rate backlinks:
Know more: What is an SEM Specialist: duties, responsibilities and job description
Page Rank: Signifying the importance of WebPages, may be Page Rank is the most commonly misinterpreted Algorithm of Google.
There are several inexpert digital marketers might think, Page rank is not fruitful for the link building. However, the rank of the page on SERP’s really plays a significant role.
Domain Authority: Domain Authority declares the scores of the particular websites. It is developed by MOZ shows how likely the sites rank on SERP’s.
It is based on age, size, and how the site is trustworthy. It scores given from the 100.
Domain Authority doesn’t associates with the content. However, it is fruitful when you are looking for link building opportunities.
Content Relevancy: One of the most determining factors of the quality of baclinks is your content relevance.
Links are for the human readers not for the search engines, so you must have quality of backlinks in your websites. If you have inappropriate backlinks, then it will not fruitful for your websites.
Domain Age: Domain Age is a small ranking factor. However, it is not exactly related with the link building.
The theory is that the website have running from long term more trusted, and therefore backlinks will be valuable.
Related: Retargeting vs. Remarketing: What is the difference?
