Google is 24 years old now, but it seems it is always with us. In the year 2022, life can’t be imagined without Google. When we need any answers, we moved to Google through our tablet and Smartphones, to get the information which we need. That’s why the Search engine is a Giant doesn’t matter Google, Yahoo, Bing whichever, you use.
The way rely on search engine it ensures that Search Engine Optimization or SEO is the essential part of the digital marketing strategy. If you want to discover your business online or excel in any modern business, you have to invest in SEO.
With the high investment in SEO, it is ensuring that those people who have excellent SEO skills, as well as experience in it, have a great future ahead.
If you are on the preparation of new digital marketing job, it will not any doubt you will need some training, to shine and excel at the position.
During the SEO interview, we covered some Advance SEO Questions Employers should ask at Interviews
What Data are you seeking when you choose an Optimization Strategy?
It is the most relevant question as you asked the potential future candidate of your firm. Your candidate knows the method of collecting and reading data and applies to the campaign.
If your candidate seems to confuse or not confident in these questions, it seems he/she is inexperience.
What are some common SEO mistakes you see in other organizations?
You are going to hire an SEO, who already have experience of Basic SEO tools. It will be an easy question for him if he/she will able to answer and explain like not using analytics properly, not optimizing local search, not optimized for right keywords then he/she the right candidate. If failed, then this is the sign of inexperience.
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What Does an Average Day in your office look alike?
This is the opportunity to see how an employee can work during a normal day independently. What steps are taken in an 8-hour shift to ensure client satisfaction and the success of the project? What tools or systems are using, and in what order is it all done? For everyone, particularly among departments, the answer to that question won’t be the same.
An SEO marketer who focuses on social media content will respond differently than one who manages the delivery of emails and newsletters. The point is to decide whether this worker would take a lot of leadership and preparation or work well on their own or not.
How often do you research Keywords and what tool you use?
Research is the big part what makes SEO expert successful. Candidates should describe which tools they are using like Ahrefs, Semrush, or any.
What is Page Rank? Why it matters?
As you know, Page rank is the credibility that helps to rank your page. Your candidate must answer about the Page rank, and he/she must know how to judge the value of the page by looking to the quality and quantity of other pages.
How do you use Content Marketing for SEO?
Content Marketing is crucial for SEO; it is an essential part of digital marketing. Your candidate must know content marketing is done via ebooks, infographics, video, and podcasts and so on.
What’s your most excellent digital marketing success story?
We can’t help you with this advanced SEO interview issue. Still, your potential candidate has to anticipate and be prepared to react to the question, preferably with some hard data to add credibility to your tale.
Also Read: 5 best Pandemic Marketing Campaigns
What is your experience with the SEO marketing team?
It is the best question from you to your future employee. If he/she can demonstrate their working experience and socialization of the work, then he/she can excel in your job.
A career in SEO requires staying updated with the SEO news, what are some blogs you follow?
SEO news doesn’t just surface in the inbox of a marketer; it’s sought out. SEO blogs help distribute valuable data and forecasts that could significantly boost a campaign.
Last year, for, Cisco projected that videos would represent 85 percent of total U.S. Internet traffic in 2019. It helped many marketers restructure consumer promotions to include and keep up with trends with more visual content. It could be an excellent time to start if your prospective recruit wants a career in SEO and doesn’t follow any blogs yet.
Read More: Valuable tips to Spring Clean your Digital Marketing Strategy
This one is not necessarily a deal-breaking question, but knowing the answer is reasonable. It might be a hint that they’re a good match if you share an interest in some of the same blogs.
Have you ever worked with the developer on optimization?
It is last for now, but not the least; you better ask with your future candidate whether he/she worked with the developer on optimization. If your candidate hasn’t fit along with the developer before, think twice before hiring.
