Perhaps you know, On March 13, 2019, around 11 Am, Facebook, Instagram and WhatsApp service went down for some time. Some of the services are completely difficult to get to like messages sending and, the story stopped working. All three of the services are controlled and operated by a single enormous corporation.
Later Facebook announced to the public via Twitter; we have some “server configuration change” We are resolving it and sorry for the inconvenience,
So here the big question comes, how should you prepare yourself when a giant social media platform falls?
Here you’ll know what are the necessary steps you should take when social media platform fails
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Instant Steps
Check the progress reports
At first you should check whether our social media platforms running or not. We can check with the Down Detector. It gives you collective status report from several sources. You get a notification your site is down which gives you a time to prepare its return.
If it is not working, try other social media platforms. When all three giant Facebook, Instagram, and WhatsApp fallen Twitter became the platform for announcements and sharing post.
Communicate with your audience
Once your social media system has fallen. You better make contact with your audiences.
You also write a brief note on your blog, mentioning restricted for some hours, send message to the email list. By making sure, you’ll back as in a little while as possible.
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Make an opportunity
When social media platforms fall, don’t frustrate at all. It is the time to make new strategy or take new leads. Give your time on relevant meme and you can upload wherever you can.
Or you can give smile to your audiences when they are usually refreshing screens.
You also give some offer to your audience. This is the time when you turn negative to positive.
Image – frozenfire
When you are back online
Hurray! Eventually, you are back online. Just start with the post of “Welcome Back” so your audiences knew it get resolved.
Catch Up
Just make a strategy and with your team get back on your working track. Reply to the message and also mention you received, and if there is any hashtag go for it.
As outrages disturbing for everyone, so don’t be stressed while communicating with the audience. Simply make communication with your audiences.
Re group
First, check the degree of damage to any advertising campaigns on social media that you are currently running and pause them where appropriate.
If you run a Facebook campaign, for example, the interruption can cause you to demand compensation in the form of Facebook credits.
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Preventive Action
It said “Prevention is better than care”. Perhaps, nobody had idea that all giant social media platforms Facebook, Instagram, WhatsApp will be outrage. It tells us we should be conscious and concern for future because it is uncertain. Here are some of the preventive actions:
Its better you should diversify your social media portfolio. Don’t rely on just one platform. Just access 2 to 3 social media platforms. So one if inaccessible you can use another.
If you are using more than one platform, if one channel has issue, you can contact with your audiences through other accessible social media channel.
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