The Rapid Popularity of TikTok

Social Media never fails to surprise us. Facebook, Twitter, YouTube, and Instagram made a huge impact on the social media world. At the same time, TikTok is a new contender, and it is popular, especially among the youngsters of all around the world. 

The kids and youngsters love this App. The App has been criticized it is just a waste of time. But we couldn’t deny its popularity. Its popularity and the followers increasing in a massive. It offers a unique way to interact and connect with the people. 

How transferred to TikTok

Earlier this App was known by a popular short term video streams (15 seconds) and sharing with more than 100 million viewers, till August 2018. 

The App has several options of music and dialogue, including lip song with that they can make a hilarious and entertaining short video.

In the mid of 2018, the Chinese company took ownership and named it TikTok. is now TikTok is now TikTok
Image Credit – Techworm

Eventually, the whole user and their accounts automatically get transferred to TikTok.

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The Users of TikTok and its Statistics

  • TikTok has currently 750 million monthly users as of 2022. 
  • To date, TikTok has been downloaded more than 3 billion times on Google Play and App Store.
  • 40% per cent plus TikTok users aged between 16-24.
  • TikTok is 6th most popular media in the world.
  • As an average, a user spends 53 minutes daily on this App.
  • TikTok is available in more than 154 countries, with 75 languages.
  • Compare to other countries; United States (136.5), Indonesia (99 million), Brazil (74million) has much more users.
  • There was more than 1 billion viewed per day. 

Where are the Global offices of the TikTok:

As you know, TikTok popularity has gained worldwide. Its mission is to inspire creativity and spread joy everywhere. The global offices of TikTok are in the following countries: London, Paris, Dubai, Berlin, Los Angeles, Singapore, Jakarta, Tokyo, Canada.

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How TikTok gaining popularity?

Rose to Fame: Since the launch of the TikTok, its popularity has been growing immensely. In the last of 2018, it becomes the most downloaded App on the App Store. The App has reportedly 800 million users.

It is a Short-Form Entertainment: 

When you open a TikTok, usually amateur videos greets you. Most of the videos are teenagers lip song and music; they share about their crush or college life.

Through the videos, users can gather millions of followers.

The Cons of the TikTok is shortness of the content. Its video content is limit to the 15 seconds. While you also have the options to share the videos one minute long. 

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Catering to Variety:

As of 2022, TikTok has been downloaded 3B+. As it is growing, this platform is equally use by general people, brands and celebrities. Celebrities like Bella Hadid, Tommy Dorfman, Ashley Tisdale, Alex Rodriguez, Jennifer Lopez enjoying the TikTok have joined the TikTok. 

Savvy Entrepreneur like Gary Vaynerchuck also became a part of TikTok and shared his relevant content to the public. 

While at TikTok you can post anything, education, fun, entertainment and business-oriented. 

Pro and Cons of TikTok

How much the App or social media is popular? Every App or its networking sites have its advantages or disadvantages of TikTok. 


  • It is an exposure to billions of users
  • Reach new markets
  • It is a mobile-first 
  • Produce authentic content
  • Targeted younger audience
  • TikTok is time-saving
  • Brand Awareness
  • Global audiences entertain via TikTok


  • Not meant for old adults
  • Its addiction is not good
  • Censorship RISK
  • Fad going down
  • Creating viral content
  • Costly Ads

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